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Real estate

Conversation OS for real estate

They walked the flat. They liked the light. The offer row is still empty.

Ashford & Grey is a boutique agency: listings, viewings, offers on the buyer. The abandoned cart is a completed viewing with no Offer submitted — the buyer went quiet after “think about it”. Brokers work properties, not a generic deal stage named after software.

Illustrated walkthrough of the pack — not a named customer case study.

Firm
Ashford & Grey
Boutique agency, illustrated walkthrough
Where
Lyon, river districts
Five listing agents, mixed buy and rent
A house exterior with a for-sale sign
For sale · listing card

River-side 2 bed

South · Lyon

Listed price on the property

Beds

2

Viewing

Sun 16:00 · Completed

Offer

None

“If the viewing outcome is Completed and there is no offer, that is work — not a closed Sunday.”

Camille Dubois, Listing agent

Sunday 16:20. The apartment is still Available. Buyer intent Buy, budget band set, financing Mortgage needed. Feedback on the viewing: “light is good, kitchen small.” No Offer amount exists yet.

Records on the person

Buyer Journey — New enquiry → Qualified → Viewing scheduled → Offer made → Negotiation → Closed (or lost)

  • Property

    River-side 2 bed · Apartment · Available · listed price on the card

  • Viewing

    Sunday 16:00 · In person · Completed · feedback on the record

  • Offer

    None yet

  • Buyer fields

    Intent Buy · budget min/max · areas South/Central · Mortgage needed

Role the pack adds: Listing Agent

The thread

AI answers what the pack knows. A human takes the same conversation when it needs judgement.

Owen & Priya Hart

WhatsApp · same thread

Still ok for 16:00? We’ll be 5 minutes late, parking.

AI

Viewing is Scheduled, in person, river-side 2 bed. Reply 1. Bring ID if you may offer the same day.
1

Human

Camille — feedback noted: light good, kitchen small. If you want to offer, I can put amount and valid-until on this thread. No new email chain.

That day

  1. 09:30

    Sunday roster

    Every Viewing Scheduled today is on the property. Camille does not double-book a listing that is Under Offer.

  2. 16:25

    Completed, no offer

    Outcome Completed. The leak starts here. A journey waits until Tuesday — people do not offer from the tram.

  3. Tue 10:00

    The empty offer row

    Still no Offer. That is abandoned inventory attention: the listing is Available, the buyer is silent.

  4. Thu 14:00

    A different listing matches budget

    A new apartment in preferred area South lands. Campaign to buyers who viewed and never offered — not to the whole book.

AI, journeys, campaigns

AI chatbot

Viewing desk

Listing availability, viewing slots, area. It does not invent a price below listed, or promise mortgage approval.

“Is the river-side 2 bed still available Sunday?” → Available vs Under Offer.

Journeys

  • Viewing tomorrow

    Viewing Scheduled, T-minus 18 hours

    Confirm. Include mode (in person / video).

  • Viewed, no offer

    Outcome Completed, no Offer for 2 days

    One agent message. Then stop unless they reply.

  • Offer valid-until

    Offer Submitted, validUntil tomorrow

    Nudge both sides on the same property thread pattern — still one buyer conversation.

Campaigns & newsletters

  • New in South

    WhatsApp

    Preferred areas include South, intent Buy, no accepted offer

  • Viewed, never offered

    Email

    Viewing Completed last 21 days, zero offers

  • Renters who asked to buy

    SMS

    Intent flipped Buy, mortgage needed

Completed viewing, no offer

What they almost lost

They had the keys in their hand. Feedback exists. Offer amount does not. That silence is the agency’s abandoned cart.

Tuesday human follow-up, then a match to a new listing in budget — not a daily “are you still interested?”.

Win-back · then scale

Lost customers, then mid-market

No-show viewings, withdrawn offers, and buyers who lost a bidding war

Win-back is a new listing that fits budget max and area — specific, not “the market is hot”. A boutique watches viewed→offer. A mid-market shop watches which agents’ completed viewings never become Submitted offers.

Sundays produce a pipeline, not a stack of business cards. Lost buyers return when the next river-side 2 bed is Available.

Small now: One agent, WhatsApp photos, viewings in a calendar.

Next: Five agents, offer valid-until, listing campaigns — still one buyer thread.

A house with a pool in daylight
A modern home at dusk

Listings, viewings, offers. Not a conveyancing system, not a public portal. Token/booking amount is a field you choose to fill.

Other industries — different days

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