Automotive
Conversation OS for automotive dealerships
The EV was still in stock. The buyer who loved it never came back from lunch.
Northline Motors is a compact dealership with a workshop on the same plot. The “cart” here is a completed test drive with no booking. Stock number, fuel type and a service due date live on the buyer — not in a salesman’s notebook.
Illustrated walkthrough of the pack — not a named customer case study.
- Firm
- Northline Motors
- Showroom + workshop, illustrated walkthrough
- Where
- Gothenburg ring road, one lot
- Seven advisors, four workshop bays, mixed petrol / EV stock
Compact EV, this year’s stock
Fuel
EV
Listed price
Listed on the vehicle card
Test drive
Sat 11:30 · No-show
Finance needed
Yes
Buyer Ines Kovacs · finance needed
“A no-show drive used to vanish. Now the vehicle is still In stock and the buyer is still on my list with a reason.”
Saturday 11:35. The compact EV they booked is washed and on the line. The buyer’s number rings out. By afternoon the workshop will remind an owner whose periodic service is due — different object, same inbox.
Records on the person
Showroom Journey — New enquiry → Test drive booked → Negotiation → Finance → Booked / delivered (or Lost)
Vehicle
Stock NL-2041 · compact EV · In stock · listed price on the card
Test drive
Saturday 11:30 · Outcome No-show
Service booking
Periodic · 11 months on the odometer reminder for another buyer
Buyer fields
Current vehicle, budget max, finance needed, preferred body EV
Role the pack adds: Showroom Advisor
The thread
AI answers what the pack knows. A human takes the same conversation when it needs judgement.
Ines Kovacs
SMS · same thread
AI
NL-2041 is washed and on the line. Please arrive 10 minutes early with a licence. Reply 1.Human
Lars — we held until 12:10. Whenever you land, the same stock number is still In stock. I can move you to 16:00.That day
09:00
The lot board
Every In stock EV with a drive today sits next to the buyer who asked for finance. Lars does not quote a car that is already Booked.
11:35
No-show, not a deleted slot
Outcome flips to No-show. The vehicle stays In stock. A journey waits two hours, then SMS — not a WhatsApp template meant for a booking confirm.
14:00
Workshop is a different object
A periodic Service booking for an owner who bought last year is confirmed on WhatsApp. Human takeover if they ask for a loaner — the drive journey on another buyer does not collide.
16:15
Drive completed, still no booking
Another buyer finishes a drive, feedback “range is fine, waiting on finance”. That is the abandoned analogue: completed Test drive, pipeline not Booked.
AI, journeys, campaigns
AI chatbot
Lot assistant
Stock status, drive slots, workshop hours. It does not invent APR or promise a price below the listed field.
“Is the compact EV still there Saturday morning?” → stock number + first open drive slot.
Journeys
Drive tomorrow
Test drive Scheduled, T-minus 20 hours
SMS confirm with stock number. WhatsApp if that is how they booked.
No-show recovery
Outcome No-show for 2 hours, vehicle still In stock
One recast slot. Then advisor assignment.
Service due
Last delivered service + interval, owner not opted out
Utility template. Stops if a Service booking is already Booked.
Campaigns & newsletters
EV weekend drives
WhatsApp
Preferred body EV, finance needed = yes, not Booked
Owners, 11-month service
SMS
Current vehicle on file, no open Service booking
Stock that aged 21 days
Email
Buyers who completed a drive on that stock number
Completed test drive, no booking — the lot’s abandoned cart
What they almost lost
They sat in the car. Feedback is on the Test drive. Pipeline never moved to booked. Without the object, that person is “maybe next month” in a notebook.
A 72-hour advisor task if financeNeeded is true (bank timeline). A shorter WhatsApp if they only asked about colour.
Win-back · then scale
Lost customers, then mid-market
No-show drives, and owners whose last service was delivered and never rebooked
Two motions: sales win-back on In stock matches to budget max; aftersales win-back on periodic jobs. Mid-market groups track time-to-book after a completed drive, and workshop utilisation, on the same people.
A single-lot dealer stops washing cars for ghosts. A growing group uses no-show rate and service-due coverage instead of “we sent a blast”.
Small now: One advisor, clipboard drives, workshop on paper.
Next: Assignment by body type, EV vs petrol campaigns, service journeys — still one buyer.
The pack installs Vehicle, Test drive, Service booking and buyer fields. It is not a DMS for accounting, and it does not store full chassis paperwork beyond what you put in fields.
Other industries — different days
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Harborview Learning
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Retail & e-commerce
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Professional services
Northbridge Advisory
A proposal that aged 11 days and a case on SLA.
Healthcare & clinics
Willow Lane Clinic
A front desk morning, a no-show, no chart in sight.
Hospitality & travel
Crescent House
A quoted stay that never confirmed, and a spa still Requested.
Fitness & wellness
Forge Athletic
A trial that attended, a class with two spots, a membership about to end.
Real estate
Ashford & Grey
A Sunday viewing, feedback on the card, and no offer.
Financial services
Pebble & Co Advisors
Documents pending, a review no-show, income band only.